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The Stork Report #2

The Stork Report #2 - Thursday, March 27, 2008 at 5:20PM EST

Reported by: Lyndall Stout
Thursday, Mar 27, 2008 @05:20pm EST
NEW YORK CITY- From baby “bling” to designer jeans to "green" products for the tiniest consumers, we recently saw it all in New York City. Now we take you behind the scenes at the largest children's show in the country...

Welcome to Children's Club. It’s an extravaganza. Tens of thousands of products for the tiniest, to toddlers to 'tweens. With a baby on the way, Lyndall’s more interested than ever.

800 wholesalers display their finest. Elyse Kroll of ENK International said, "This is where the stores come to see what is important. What trend is going on. what's new in children's wear so that they can buy for their stores."

People like Sonia Wyochanski, who owns children's boutique Kidazzle in Clarks Summit. "Endless walking, endless talking, endless shopping. And looking for the perfect little items for your store," she said of Children’s Club.

She and other retailers are shopping for back to school - The biggest season of the year. Like grown-ups, the trends and styles are always changing. Right now it's very "in" for little ones to look like mom and dad.

"Probably the most important trend in women's wear right now are dresses. So when you walk the show it's dress after dress after dress. And the boys just look super cool with great t-shirts and jerseys and pullovers, looking like their parents," said Kroll.

And many of those parents recognize brands like Diesel, Seven Larok and Replay. High end designers now catering to the younger set. Replay Sales Director Rhonda Weiner said, “Whatever mommy and daddy is wearing is what they want. And our stores just eat it up."

But you have to have a big budget. Designer duds don't come cheap. Neither does "baby bling"
For example, a sparkling a pacifier for the most pampered prince or princess, fittingly made by a company called “Aristabrat."

Aristabrat CEO Bouavanh Leuangkhamsone said, "They're made with genuine Svarosky crystals. They're all hand-made and have been double reinforced with non-toxic glue."

Like the world outside of Children's Club there's also a big push here to think about the environment. Green products, all natural fibers and cottons, made just for kids.

In the midst of all these hundreds of exhibitors from all over the world, believe it or not we found a few local faces in this massive market place. Dwaine Mattei owns Alyssa, Incorporated -- based in Kingston, Luzerne County.

She's been displaying her custom children's accessories at the show for 25 years. "We do our own line here and we also do private label for other large companies where we take their clothing and coordinate it and produce their accessories for them," added Mattei.

The trends here are what we'll see in stores six months from now. From classic to funky to somewhere in between.

Store owners and product makers counting on people like us to spend money in the 8 billion dollar a year plus child product industry.

Children's Club shows like this one are held four times a year in New York City.
 


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